Ferrari CEO praises Tesla for disrupting car sector
Ferrari CEO praises Tesla for disrupting car sector :- Benedetto Vigna, Ferrari’s CEO since 17 months, seldom gives interviews. In a recent chat, Vigna commended an unexpected car industry player—Tesla—for advancing the whole industry.
Tesla is unlike Ferrari. Ferrari wants to be the top premium performance vehicle company, whereas Tesla wants to sell 20 million cars per year by the end of the decade. Despite these and other differences, Vigna praised the Elon Musk-led enterprise. Vigna told Bloomberg News at Ferrari’s Maranello headquarters that Tesla spurred car industry development. He shared the new carmaker’s knowledge.
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“The big contribution that Tesla has made to the automotive industry? It was a wake-up call. Things used to happen too slowly. Tesla shook up the industry and accelerated processes and decisions. They were faster and more agile,” the Ferrari CEO said.
When asked what he considers Tesla’s vehicles, Vigna noted that the company’s electric cars are functional vehicles. “It’s meant to go from one point to another,” Vigna said.
In 2025, Ferrari will showcase its first all-electric vehicle and begin deliveries. Vigna was excited about the company’s electric automobiles.
“Electrification is a new way to provide our customers a unique driving experience, and I’ve no doubt that our electric powertrains will give clients the same thrills of combustion engines. The point is how to extract the best emotion from the use of this technology, giving something unique to the clients,” Vigna said.
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The Ferrari CEO said the luxury sector is threatened, but Ferrari is not.
“There is a threat for the luxury industry overall, which is how will new generations react to luxury goods? That’s why I’m putting a lot of attention on sustainability, a true sustainability action plan. When I say that we want to be carbon neutral by the end of 2030, I mean that by end of 2030, I want to sharply cut emissions,” Vigna said.
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